Tuesday, February 12, 2008

Will Indian Users Surpass Americans On Orkut?

While its a well known fact that Brazilian users dominated Orkut almost from the very beginning, it looks as if American users may find themselves in third place in a few months.

Since Orkut no longer provides demographic numbers (a feature I do miss) I'll simply highlight percentages from the past.

Here is a screen shot from August of 2006:



...and here is one from the demographics page today:



As you can see, Indian users are catching up, which probably explains why Google began allowing users to scrap in Hindi, enabling users to talk to each other without resorting to third party hacks.

Although I expect India to surpass the US, I have a feeling that Google does not want to lose the American market to Facebook, which is making even MySpace nervous.

Note: This may be the main reason why Google is releasing the Orkut API's next month, in order to gain some exposure among "us" Americans.
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